HOFF MADRID FLAGSHIP OPENING EVENT

HOFF celebrated the opening of its new Madrid flagship store with an event marking a new creative chapter for the brand, introducing Alexa Chung as its new face and David Tourniaire-Beauciel as Head of Design.

With a relatively limited production budget, the challenge was to create an impactful experience through carefully considered details rather than scale. I led the conceptualisation and production of the photocall and in-store activation, focusing on elements that could elevate the overall brand experience. This included a fully custom aluminium photocall with an integrated logo, developed in line with HOFF’s new visual identity, alongside a curated food and beverage experience with vegan cocktails and small bites.