JUAN VIDAL FW25

For Juan Vidal’s new footwear collection, I developed a visual concept around movement, light and the relationship between the body and the product. The creative direction explored the idea of the “no-face” image, shifting attention away from conventional beauty standards and towards the product, movement and artistic expression.

Once the concept was approved, I managed the production from model scouting and studio booking to team selection and on-set coordination. I brought together photographer Álvaro Gracia and stylist Enol Blasco, establishing a creative collaboration that has since continued across further projects. I also coordinated the full team throughout the shoot and acted as the main point of contact for the client on set, ensuring the creative direction was translated consistently into the final imagery.