HISPANITAS NATURE CAPSULE DIGITAL CONTENT

For the Nature editorial, Hispanitas was introducing a new line crafted with vegan leather, which led us to develop a visual concept closely connected to nature and the outdoors. I developed the creative moodboard, defining a natural, organic setting that would complement the material and reinforce the collection’s positioning.

For the model casting, it was particularly important to find a talent who felt comfortable working outdoors, as many models are primarily experienced in studio editorials. I therefore conducted in-person castings to assess both the model’s fit with the visual direction and her ability to perform naturally in an outdoor environment.

I managed the production from pre-production through on-site execution, including location scouting, permits and coordination with the relevant authorities for the shoot at Embalse de La Jarosa, as well as the booking of the full creative crew. I also coordinated travel and transportation logistics, prop sourcing and the production schedule, ensuring the team and all creative elements were properly aligned throughout the shoot.

My role: Creative Development · Moodboarding · Model Casting · Production · Location Scouting · Permits · Crew Booking · Travel & Logistics · Prop Sourcing · On-Site Coordination