SUMMER CAPSULE DIGITAL CONTENT

For the summer digital campaign, we continued to evolve the brand’s visual language by scouting a more senior, highly fit model who could embody the energy and lifestyle associated with the collection. The production was relocated to a coastal setting, with the entire crew travelling on location to create a series of sun-driven assets for the summer season.

I managed the production from pre-production through on-site execution, coordinating the travel logistics for the full team and booking the complete creative crew. I also led the location scouting across different beaches and coastal settings, managed prop sourcing and coordinated the van and on-site transportation between locations.

In addition, I handled all necessary location permits and oversaw the shoot on site, ensuring the production remained aligned with the creative direction and schedule. I also managed the delivery requirements, making sure all final assets matched the formats, selections and digital needs agreed with the client.

My role: Production · Model Scouting · Crew Booking · Location Scouting · Travel & Logistics · On-Site Coordination · Prop Sourcing · Permits · Digital Deliverables