TAYLOR HILL SS’26 AMBASSADOR CAMPAIGN

The Taylor Hill campaign marked an important milestone in my work with Hispanitas, as it was the first time we secured an internationally recognised ambassador for the brand. The process involved several months of talent scouting, fee negotiations and contract discussions before confirming Taylor, whose international profile and natural image made her a particularly strong fit for the direction we wanted to establish.

As a former Victoria’s Secret Angel with broad international recognition, she brought a new level of visibility to the brand while remaining closely aligned with the authenticity and effortless character we were looking for. For the SS26 campaign, I developed the visual direction around warm summer light, simple props and a sunset-inspired backdrop, creating an atmosphere that allowed the footwear to remain central while communicating its versatility across both coastal and urban summer settings.

I was involved throughout the ambassador negotiation and production process, translating the brand strategy into the creative concept and coordinating the different requirements needed to bring the campaign to life.