VILLA CLAREL PRESS DAY

For Clarel’s summer press day, the objective was to recreate the atmosphere of a traditional Spanish town square and connect the collection with the energy of the local summer festivals that take place across the country.

I developed the experience around a venue that could accommodate a live charanga performance, customising the musicians’ uniforms and instruments with Clarel branding and transforming the space through fair-inspired games, branded details and product gifting.

The programme also included a talk focused on photoprotection, led alongside the brand ambassador Mónica Cruz. The event was structured across separate press and influencer moments, and I coordinated the production, guest experience, suppliers and different activations to ensure the concept worked consistently throughout both sessions.