LAURA PONTE FW’25 AMBASSADOR CAMPAIGN

For its FW25 collection, Hispanitas selected Laura Ponte as the face of its new ambassador campaign. From the beginning, I felt Laura was a particularly strong fit for the brand: her experience within the luxury fashion industry and her distinctive, sophisticated yet rebellious character reflected both the craftsmanship and personality of the collection. Her profile also allowed the campaign to connect with a more mature consumer who already knew her as a fashion icon, while presenting her through a contemporary lens.

I led the talent scouting process, presented the casting to the client and managed Laura’s booking and fee negotiation. I also developed the campaign moodboard and coordinated the creative production, including studio selection, props and the full artistic team. From concept development through to shoot day, I oversaw the production to ensure the final imagery translated the brand’s new direction while remaining authentic to Laura's identity.