KIABI PORTUGAL BARRE PRESS DAY

For the launch of Kiabi’s Ekstract collection, I produced a press day in Lisbon together with the Kiabi Portugal team, creating an experience that combined fashion, wellness and lifestyle.

We partnered with House of Barre for a private barre session, followed by a relaxed brunch and collection discovery at The Holic Lisboa. I coordinated the collaboration between both spaces, managed the production and logistics, and curated the experience for a selected group of media and stylists, including editors from publications such as Lux Woman and Men’s Health. The format allowed the collection to be introduced in a more experiential and natural way, connecting the brand with relevant lifestyle and fashion communities.