LA ROCHE-POSAY MOTOGP

To support the launch of La Roche-Posay’s latest sun protection product, we developed an influencer trip designed to integrate photoprotection naturally into outdoor activities and position the brand as a relevant reference for younger consumers.

As Producer, I developed and coordinated the three-day agenda, managing transportation logistics, schedules and external suppliers for the different activities. I also coordinated the setup for a product-focused talk and produced the branded merchandising for the trip, ensuring that the experience remained consistent with the campaign objectives while running smoothly for the talent and brand teams.