SFERA SS’25 PRESS DAY

For Sfera’s SS25 collection, I produced a press day in Madrid designed to translate the collection’s romantic, almost Rococo-inspired aesthetic into the physical experience. The venue was particularly important, so I scouted more than 20 palaces and historic spaces across Madrid before selecting the final location, balancing the visual identity with accessibility for press and guests.

With only 15 working days to produce the event after confirmation, I coordinated the full production under a particularly tight timeline. We created an imperial cocktail table as the centrepiece, decorated with pastel-toned cakes reflecting the collection’s palette, and brought in a string quartet to reinforce the atmosphere. From venue and supplier management to styling and on-site coordination, every detail was designed to make the collection feel tangible beyond the garments themselves.