LA ROCHE-POSAY 50TH ANNIVERSARY & ANTHELIOS UVMUNE AIR

To celebrate La Roche-Posay’s 50th anniversary and launch Anthelios UVMune Air, we created a large-scale event combining scientific communication, media engagement and brand experience across two distinct moments.

The day began with a programme of talks for media, focused on photoprotection and the scientific innovation behind the brand. In the evening, the space was transformed for an exclusive dinner bringing together KOLs, celebrities, influencers and press, followed by a live performance by Hey Kid.

As Producer, I was involved in the conceptualisation and full production of the event. On site, I acted as the lead point of contact across the different teams, coordinating hosts, PR, catering, talent flow and guest management from the photocall through to dinner and the performance. With multiple teams and guest moments happening simultaneously, close coordination and attention to detail were key to keeping the event running smoothly.