ATELIER CAPSULE DIGITAL CONTENT

For this Hispanitas digital content project, the brief was centred around increasing awareness of the craftsmanship and techniques behind the brand’s shoemaking process. We developed the editorial around the idea of an artisan atelier, creating a visual environment that could communicate the handmade character of the product without relying on a traditional campaign setting.

One of the main production challenges was that, due to budget restrictions, the shoot needed to remain in Madrid, while most of Spain’s traditional footwear ateliers are located in the Valencian Community. I therefore worked on transforming an existing space into a believable workshop environment through creative direction, set dressing and a combination of props sourced locally and elements sent directly by the brand.

Alongside the concept and production, I managed the model and venue scouting, coordinated the creative team and organised the necessary travel and production logistics, ensuring the final setting felt authentic while remaining achievable within the project’s constraints.