STREET STYLE SS26 CAPSULE DIGITAL CONTENT

For the summer digital campaign, the creative direction focused on portraying a modern, effortless woman spending summer in the city — capturing the relaxed attitude and carefree styling associated with the season, while reinforcing the idea of Hispanitas as a brand that accompanies women throughout every summer moment.

The production was built around a selection of urban and coastal locations, creating a versatile visual story for the brand’s digital channels. I was responsible for the full production coordination, from scouting locations and sourcing props to managing permits, transportation and the booking of the entire creative crew.

I coordinated the travel and logistics for all teams and led the on-site production, ensuring the different locations and shooting needs were executed smoothly. The photography was developed by Alejandro Arias and David Bravo, alongside the selected creative team.

I also managed the digital deliverables, making sure the final assets responded to the formats, selections and requirements defined by the client.

My role: Production · Location Scouting · Crew Booking · Travel & Logistics · On-Site Coordination · Prop Sourcing · Permits · Digital Deliverables

Photographers: Alejandro Arias · David Bravo