LOTTUSSE FALL WINTER CAMPAIGN

Developed in collaboration with Creative Director and Photographer Víctor Vergara, the Fall/Winter campaign focused on communicating Nudebar, one of Lottusse’s most recognisable bags and a key piece within the collection. Alongside the bag, the creative direction aimed to showcase how the brand’s pieces can be adapted to different occasions while maintaining the same distinctive character, with styles such as the Barcelona jacket acting as key references.

For the visual concept, I developed a moodboard inspired by Mallorca, connecting the campaign to Lottusse’s origins and its factory on the island. The aim was to create an environment that felt sophisticated yet natural, using a warm, directional light to emphasise the quality, texture and craftsmanship of the materials.

The campaign featured two established models closely associated with the brand, with whom Lottusse had an ongoing working relationship. I coordinated their availability and integration into the production, as well as the full creative crew, travel logistics and production planning.

I also managed the different production requirements, from location scouting and booking to props, styling coordination and on-site execution, working closely with the creative team throughout the shoot. Following production, I coordinated the post-production process and final deliverables, ensuring all assets were adapted to the campaign’s different communication and digital needs.

My role: Creative Development · Production · Talent Coordination · Location Scouting · Crew Booking · Travel & Logistics · Props · On-Site Coordination · Post-Production · Deliverables