H&M STUDIO FW26 COLLECTION PRESENTATION

For the launch of H&M Studio’s FW26 collection, I led the production of an intimate presentation at the brand’s Madrid showroom. The collection drew inspiration from Grey Gardens and its eccentric, overgrown visual world, which became the starting point for the experience.

I translated this reference into the catering and overall setting, creating a cocktail-style imperial table centred around predominantly vegetarian food and a presentation inspired by the idea of nature growing freely when left untouched. The aim was to bring the collection’s visual universe into the space without turning it into a literal recreation.

As an additional activation, we created a temporary flower shop inside the showroom. A floral artist developed a deliberately undone bouquet for each guest based on her personality, connecting the gifting experience back to the documentary and the collection’s aesthetic. I coordinated the production and implementation of the different elements, ensuring the experience remained cohesive from the initial concept through to the event itself.