WINTER CAPSULE DIGITAL CONTENT

For Hispanitas’ winter digital content, we wanted to move away from a conventional seasonal shoot and create something more playful, using an intentionally exaggerated interpretation of winter as the starting point for the visual concept.

I developed the moodboard using references from 1990s advertising, particularly around makeup, lighting and set design, and worked closely with photographer Ana Martínez to give the imagery a stronger editorial character.

I managed the production from end to end, including prop sourcing, studio and crew scouting, photographer and model coordination, and the overall shoot planning. Following production, I also managed the post-production process and final deliverables, ensuring the selected assets responded precisely to the formats and visual requirements defined by the client.