MARTHA HUNT FW’26 AMBASSADOR CAMPAIGN

Following the ongoing brand strategy, Hispanitas continued its ambassador campaign with Martha Hunt, bringing a new level of international visibility and a stronger connection to the early-2000s fashion aesthetic that inspired the collection, from statement prints to leather accents.

I developed the visual moodboard and shot list, defining the creative direction while taking into account the different formats and assets required for point-of-sale and retail environments. We opted for a New York-inspired studio setting, designed to capture the atmosphere of winter through the lighting and overall visual language.

On the production side, I coordinated the talent’s schedule, contract, flights and accommodation, as well as the scouting and booking of the full creative crew and studio. I also managed prop sourcing, catering and the production schedule, ensuring the different elements of the shoot were aligned and executed smoothly.

My role: Creative Development · Production · Talent Coordination · Art Direction · Location & Crew Scouting · Logistics