MUSTANG × MARTA LOZANO CAMPAIGN SHOOT

Mustang launched a new project within the agency to develop the campaign imagery for its collaboration with influencer Marta Lozano. Working with a talent rather than a traditional model brought an additional creative challenge: the campaign needed to showcase the collection while feeling authentic to Marta’s personality and audience.

I developed the visual direction around a Western-inspired environment, using the landscape to enhance the collection’s boots and animal-print elements while connecting naturally with Marta’s relationship with nature. I also proposed involving her younger sister, whose audience represented an interesting and highly relevant extension of Mustang’s target consumer.

As Producer, I managed the project from moodboard and creative development through documentation, permits and outdoor shoot logistics. I coordinated the full creative and production team, managed talent communication and oversaw the post-production process through to final brand and talent approval.