PRE-FALL 26/27 DIGITAL CONTENT

For the Fall brief, developed alongside Carlos Empere, the creative direction focused on portraying a more mature, sophisticated woman, reflecting both the collection and its core target at point of sale. I developed the concept and visual moodboard, establishing a refined visual language while introducing a contemporary edge to keep the campaign feeling current.

To create continuity with the visual world established for the Martha Hunt campaign, I took inspiration from Visto Studio, using its distinctive aesthetic and architectural feel as a reference for the shoot environment.

I was responsible for the full production coordination, including studio scouting and booking, creative crew booking and travel logistics, ensuring the production was aligned with the creative direction and the client’s requirements from pre-production through execution.

My role: Creative Development · Moodboarding · Production · Studio Scouting · Crew Booking · Travel & Logistics · On-Site Coordination